WHY ARE LOW-END RETAILERS (LERs) SUCCESSFUL AND HOW COULD CONSUMER PACKAGED GOODS (CPG) BRANDS AND RETAILERS FIGHT BACK?

LOW-END RETAIL

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Low-End Retail is a huge success in Europe and BeLux. In Belgium it represents a 1% market share of all FMCG, increasing to 2.1% when looking only at home & personal care based on the GfK definition of Low-End Retail (1).

 

 

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